Brand Identity
This client is an Orofacial Myologist, helping patients with difficulty eating, drinking, and speaking. The therapy specializes in improving the muscular function in and around the mouth. The challenge then was to create a fresh, modern brand system which highlighted this specialized work without being too overt or cheesy.
Role: Brand Designer
Their office is located on the Oregon coast, so the client wanted colors and patterns to feel earthy, and coastal while remaining sophisticated.
I found through the ideation process a nice way through stacked letters to illustrate the shape of a closed mouth without being too obvious.
